Designer uniform for McDonald's - Mayer House Business Media Ltd.

McDonald’s staff uniforms are to receive a designer makeover from Bruce Oldfield.

The new uniforms are expected to hit the high street by early summer 2008, when they will be rolled out across all 1,200 McDonald's restaurants across the UK.   

The uniform redesign will give the company’s 67,000 employees a contemporary look that fits with the restaurant refurbishment programme, and further close the gap between the perceptions and reality of work at McDonald's. 

David Fairhurst, Chief People Officer, Senior Vice President, McDonald's, said, “Over the last two years, we have made a significant investment in modernising our restaurants to provide new modern surroundings for our customers.  With half of our high street estate now sporting a striking new look and 200 Drive Thrus being refurbished this year, the time is right to include our people as part of that makeover too.  

“People are at the heart of our business, so for us this designer uniform is the missing piece of the jigsaw when it comes to modernising our brand. Our people do a challenging job serving two million customers a day, and we want them to feel good doing it – we believe the new designer uniforms will help achieve this. “

The new uniform is also driving wider benefits for McDonald's employees: Almost half (48 per cent) say the new uniform makes them feel more confident when they are dealing with customers.  

Bruce Oldfield, who counts celebrities and fashionistas among his clients, commented, “I was delighted to be asked to redesign such an iconic and instantly recognisable uniform. It’s been great fun to create a new, contemporary look for McDonald's employees that matches the modern style of the company’s new restaurants.”