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- PRINTWEAR TODAY » Issue: November 2007
Wow transfer paper continues to be a hit
The WoW transfer paper continues to impress the crowds, according to Jim Nicol, The Magictouch. Recently returning from SGIA, where the product was introduced, the company was overwhelmed by the interest it created. Commenting Jim told Printwear Today, “During the four day show we processed over 900 actual leads from clients requesting samples.”
Earlier this month the transfer paper was also officially introduced at Sign Italia in Milan, and according to Jim, the response was the same.
Concluding Jim said, “Having looked at the direct to garment products available, the advantage of the WoW is it simply removes any financial risk for the operator. Most of the garment decorators have heat presses and a computer, so the only investment (risk) is that of a colour printer.”
